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Welcome to Fragility
by 1 Attimo in Forma

Exploring strength in vulnerability

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What we do

"The awareness
of fragility"

We have approached FRAGILITIES, becoming communicators and a bridge for the various drifts that leave behind those absorbed by the tyrant mirror, slipping into a drift of frustration, the antechamber of pathologies. Today’s society often idealizes success, making it difficult to openly discuss failure and setbacks.

However, reflecting on fragility and the importance of the emotional journey is crucial, especially for young people facing tough challenges. In a world that values efficiency over personal growth, it’s important to take the time to understand oneself and one’s limits.

Through various contributions and interviews, we have been able to reflect on pop culture and its role in fragmenting and exposing the SELF in a perverse and fetishistic way through image; and how, from its emergence to its contemporary forms, it has transformed visual language into a kind of pornography, devoid of space for personal reworking and interpretation.

DALL·E 2024-06-19 17.47.31 - Crea un'immagine quadrata minimalista che rappresenti la fragilità con uno sfondo scuro e elementi arancioni. L'immagine Dovrebbe Presentare Un Semplice Vetro Incrinato.
Our approach

A Proud Supporter, of Her Project

The company co-produced the short film “The Sound of Shadow” written by Valentina Fratini Lyndon and directed by Michele Picchi. The short film is part of communication channels such as cinema, art, music, and painting that can convey important messages to our youth.

Our vision includes a holistic approach, combining art, culture, and community support

Our Initiatives for Wellness and Awareness

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To each Their Own Form

Well-being and health are unique and personal journeys for each individual
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Contemporary and Aware

Nutrition that suits the pace and needs of modern life
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Music as an Emotional Glue

The great beauty produced with our artists

A Pamphlet Dedicated to Fragility.

The 1 Attimo in Forma pamphlet explores human fragility through a multidisciplinary approach involving art, music, and narrative. This project aims to raise awareness on topics like eating disorders and emotional fragility, emphasizing the importance of embracing one's vulnerabilities as part of personal and social growth.

Discover our Brand

When Wellness Meets Innovation

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Healthy products

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Proteins and nutrients

Discover the pillars of
1 Attimo in Forma

Our B2B

Become a Reseller
of 1 Attimo in Forma

We are looking for partners who want to make a difference, offering their customers high-quality products that promote a healthy and balanced lifestyle.

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Points of Sale in Italy

We are present in many supermarkets throughout Italy and recognized as a healthy and nutritious product

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Products Sold per Day

We sell many products and our brand is constantly growing